marketing

Do you want to promote your business as an LGBTQ+-friendly one? Perhaps you want to be seen in local searches as an LGBTQ+ business or one that is welcoming and inclusive to the LGBTQ+ community. Not only is this a good thing to do, but it makes good business sense too. A report from Open For Business found that LGBT+ inclusion is correlated with high business performance, investor interest, and overall consumer approval.  It’s common for people to look up local businesses to find ones that meet their needs as consumers, and you can adjust your SEO strategy to show… Read More »How to rank your website under the keyword ‘LGBTQ businesses near me’

Supporting the LGBTQ+ community involves more than just changing your logo to a rainbow version, like many companies do during Pride Month. To support the LGBTQ+ community as a business, you don’t have to commit much of your time to be a genuine supporter, though the more you can do the better. Online businesses can support the community in many ways, and below I’ve described just some of them. While the simplest ways of supporting the LGBTQ+ community involve purchasing from LGBTQ+ businesses, mentoring LGBTQ+ business owners, and reviewing LGBTQ+ products, being consistently supportive promotes visibility and awareness to more… Read More »How to support the LGBTQ+ community as an online business